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Ted Baker is no ordinary designer label. From the brand’s beginnings in Glasgow, UK, Ted has had a clear, unswerving focus on quality, attention to detail, and a quicky sense of humor. Ted weaves quality ingenuity and mischief into every piece. Mixing retro influences with contemporary flair, his eyewear collections are best described as quirky yet commercial, with a focus on high-quality design detailing. Ted’s eyewear is unique, refined and trendy but – like the man himself – never dares to take itself too seriously: one only needs to look closer to discover the undercurrent of humor which runs through the collection.

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