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Can You Read The Fine Print?

POSTED ON May 19, 2015

Blog

Working in advertising and marketing one of my responsibilities is to come up with new offers and promotions that will appeal to customers. As a rule of thumb I always place a certain amount of hierarchy on the headline, message and the offer. But with all offers, especially coupons, I have to make sure that I include the “fine print.” As we age, fine print seems to shrink. However, outside of the designer physically decreasing the point or pixel size, what really happens is presbyopia ...

Working in advertising and marketing one of my responsibilities is to come up with new offers and promotions that will appeal to customers. As a rule of thumb I always place a certain amount of hierarchy on the headline, message and the offer. But with all offers, especially coupons, I have to make sure that I include the “fine print.”

As we age, fine print seems to shrink. However, outside of the designer physically decreasing the point or pixel size, what really happens is presbyopia — the eye losing its ability to change focus.

Reading glasses, or “readers”, can help bring blurry print into sharp focus. You can buy readers at any Dr. Tavel or Vision Values location. If you need different strengths for each eye, you may need bifocals, or have an oddly-shaped eye — called astigmatism — Schedule your annual eye exam today.

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