EXPERIENCE LIGHTNESS AND PUT YOUR AUTHENTIC SELF IN FOCUS WITH PURE EYEWEAR Pure Eyewear is a story of authenticity, minimalism, and effortless fashion. It began with Airlock, in 2001, our signature rimless collection. From there, Pure was born, with a renewed vision to create not only the ultimate lightweight eyewear – but refined stylings made to inspire. Pure is for everyone, for every mood. It redefines fashion with high quality craftmanship, lightweight materials and detailed designs that are minimalistic, yet no less bold. From featherlight plastics to minimal metals, there is a frame to match every style.